Latest Entries »

IPod_familyThe iPod is a line of portable media players designed and marketed by Apple Inc. The first line was released on November 10, 2001; its most recent redesigns were announced on September 12, 2012. There are four current generations of the iPod: the ultra-compact iPod shuffle, the compact iPod nano, the touchscreen iPod touch, and the hard drive-based iPod classic. Like other digital music players, iPods can serve as external data storage devices. Storage capacity varies by model, ranging from 2 GB for the iPod shuffle to 160 GB for the iPod classic.


Apple’s iTunes software (and other open source software) can be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars, to the devices supporting these features from computers using certain versions of Apple Macintosh and Microsoft.

Apple Ipod-Itunes BMC

Explore Value Propostition and Revenue


The Ipod’s main advantage is the fact that it is easy to use and portable. No matter where you are or where you’ll go, you can always take the Ipod with you. Moreover, the Itunes store gives you the possibility to download any song or movie you desire to take along.

Revenue is derived from the premium price Apple charges for its products. Not only because of the brand Apple itself, the Ipod is more expensive but also since there currently is some kind of monopoly for Apple in this category. There is currently only a few competitors that offer high quality mp3 players but of whom none can compete in the same quality and reliability category.


Innovate using SCAMPER:


  • Substitute: The charge plug for a normal micro USB in order to give users the advantage of also charging the Ipod without the designated Apple charger.
  • Combine: Use online storage to access part of your music.
  • Adapt: Micro USB plug also for connecting the Ipod to the computer
  • Put to another use: While it is currently viewed mainly as a music player, it should also be used more as a video player
  • Eliminate: Too much unnecessary features that put its main capabilities as a music player into the background.
  • Reverse: Continue the production and development of the Ipod Classic as this was the only music player on the market that had excessive storage capacities and didn’t waste resources on smartphone features.



It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.

This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones. (

  • Substitute.
  • Combine.
  • Adapt.
  • Modify.
  • Put to another use.
  • Eliminate.
  • Reverse.

Putting this tool into use in order to innovate ITB – SBM will give the following result for myself:

  • Substitute: Most of the weekly group work and rather have a few individual assignments that have a heavier weight on the final grade.
  • Combine: Learning by doing.
  • Adapt: Due to the high temperatures in Bandung, shorts and sandals should be allowed.
  • Modify: Create more hangout spots for students.
  • Put to another use: The rooftop of SBM should become a cafeteria with chill out area.
  • Eliminate: Attendance list.
  • Reverse: More field trips and company visits


ideoIDEO is a global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. The company helps design products, services, environments, and digital experiences.Moreover, the company has become increasingly involved in management consulting and also organizational design.

Founded in by a merger of four design firms in 1991, namely: Devid Kelley Design, Moggridge Associates, ID Two, and Matrix Product Design, the firm nowadays employs over 550 people in in the disciplines of human factors, mechanical, electrical and software engineering, industrial design, interaction design, and communication design.


IDEO has worked on thousands of projects for a large number of clients, ranging from the consumer food section over medial and computer projects up to the automotive industries. Most notable are the design inventions of Apple’s first mouse, (Microsoft’s second), the Palm PDA or the Steelcase’s Leap chair. Furthermore, IDEO serves nowadays high class firms such as Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, Ford, and Steelcase.


Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO


All of IDEO’s work is done in consideration of the capabilities of their clients and the needs of their customers. In order to reach a final solution, they need to  assess and reassess their designs over and over again. IDEO’s goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.


  • Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group
  • Ranked #10 on Fast Company’s list of the Top 25 Most Innovative Companies
  • Winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm
  • Ranked #16 on Fortune’s list of 100 most-favored employers by MBA students
  • Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design


1.Choose one of the top 10 most innovative  companies attached.

2. Show and explain the innovation of the company those on: a) technology b) process c) the product / service d) business model

3. Make suggestions or predictions of future innovations to the company concerned.

Nintendo Co., Ltd. is a multinational Japanese company from Kyoto that specializes in consumer electronics.With around 1,500,000 JPY (Mn) of revenue last year, Nintendo furthermore employs almost 4500 employees, making it the world’s largest gaming company by revenue. Nintendo’s history is the perfect example to show how innovation and creativity can achieve goals that were never even dreamed of. The company was founded on September 23, 1889 by Fusajiro Yamauchi to originally produce handmade playing cards. As sales started decreasing on a rapid scale and Nintendo needed to come up with a new business plan, the company underwent several changes and tried its luck within several niche businesses, such as a cab company or even a love hotel. None of these niche businesses actually resulted into the hoped access until Nintendo ventured into the video game segment in 1974. The rest is history. Nintendo revolutionized the electronic entertainment with the invention of the home video game console “NES” as well as the “GameBoy” up to recent market launches such as the Nintendo Wii. While its first console the NES was sold 62 million times, the Nintendo Wii has currently been sold roughly 100 million times.

Innovation of Technology

In the years following 1974 Nintendo was still trying to find foothold in the home video game market and started of slowly by releasing the “Color Tv Game” a predecessor of the NES. Graphics only reached merely a few colored blocks that wandered over the screen but as the NES was released with so called “Jump’n’Run”games that would actually allow the user to control the story line of the game a revolution was reached. Seven years later, in 1990, the Super Nintendo was released and instead of the NES’ 16 bit engine, this console featured a 32 bit engine, allowing for much greater colors, screen resolution and better graphical effects. 6 years later when the N64 was released people realized that there will be no limit to video game consoles as after a certain amount of time better technology would be developed to allow for an even more realistic gameplay. The Nintendo Wii, Nintendo’s current console, is a good example for this. Instead of only innovating the technological performance of the console’s graphic engine, Nintendo developed a way to actually put the user itself into the center of every game. Simply by inventing motion controlled controllers, the user nowadays actually gets the feeling that he is in the game.

Innovation of the process

As consumer demand for better quality and higher technological performance increased over the years Nintendo had to react in order to meet this demand. Unlike Sony, Nintendo had to buy parts and components for its consoles and outsource manufacture as well as assembly plants. As this resulted in vertical integration into the manufacturing industry, Nintendo was able to gain from economies of scale in different ways. Not only was a decrease in manufacturing costs visible but moreover, the increasing demand for its products let Nintendo to increase production which even further resulted into an overall cost reduction. Furthermore, almost all consoles are backwards compatible, meaning that games from older generations (i.e. GameCube games) were compatible with newer generation consoles (i.e. Nintendo Wii). This gave Nintendo the advantage of saving time and money when developing new game systems as the engineers at Nintendo used the technologies which were featured in older generation systems as a base in order to develop an improved console with new features.

Innovation of the Product

Nintendo launched its products into already existing video gaming markets facing ever increasing expectations of consumers for better products. As already being elaborated in the “Technological Innovation section” Nintendo improved its consoles’ performance continuously and tried to make sales dependable on that factor. Only for its current console, the Nintendo Wii, they targeted a different set of customers than the usual gamers. Nintendo had already launched a number of stationary consoles in previous years with the most recent one being the GameCube. Seeing its decline in market shares Nintendo wanted to add some features to it, to differentiate it from other video game consoles, the feature being the wireless remote controller and a more interactive game play. After the release of the Wii in 2006, Nintendo kept adding new innovative features to its existing console in order to even further economies on the success of differentiation.

Nintendo’s business model

Just as Nintendo’s main competitors Playstation and later on also XBOX, Nintendo initially focused on competing on technology by offering state of the art power and performance in the video game industry. However, Nintendo’s business model changed with the launch of the Wii. Instead of believing in the assumption that a console’s success is dependent upon its performance and hardware specifics, Nintendo shifted its focus towards player interaction and experience.

With the Wii Nintendo brought to market a console that technologically underperformed rival consoles, but differentiated itself with new motion technology. Players could control the game through a controller simply through physical movement.

The shift in target groups from the gamer, who desires technological performance, graphic quality, and game realism, to casual gamers was an immediate success and outsold its rivals.

Nintendo new business model has the following characteristics: A shift from “hardcore” to casual gamers, which allowed the company to reduce console performance and add a new element of motion control that created more fun; elimination of state-of-the-art chip development and increased of use of off-the-shelf components; reducing cost and allowing lower console prices; elimination of console subsidies resulting in profit on each console sold.

Suggestions for the Future

Demand for online gaming is increasing in line with the growing number of broadband connections. Worldwide usage of broadband is expected to reach 501 million by 2014 from 422 million in 2009 (Datamonitor 2011). With the already exisiting Wii channels which enable users to update game content, download games from older generation consoles, news feeds and many other options, Nintendo has already build a great platform to accommodate the increase in demand for online services. However, as many of these features, such as the news feed or wheather forecast, can be much easier obtained by a computer or smartphone, Nintendo should furthermore encourage users to use its services by offering a greater gaming experience via the internet. More games should offer online mutliplayer levels and extensions, that will encourage the player to use these feauteres extensively.

Another important factor is the change in demography with video game players. The average age of gamers in the US reached 35 years in 2008. Entertainment Software Association says 65% of American households play computer and video games; 38% of American homes have a video game console; 94% of parents are present when games are purchased or rented; 88% of parents report always or sometimes monitoring the games their children play and 63% of parents believe games are a positive part of their children’s lives.

Nintendo should therefore try to expand its target group and offer more games suitable for even older generations. Although the Wii already encourages all age groups to “play”, there are only a few games nowadays suitable for the children’s parents or even grandparents. Conclusively, Nintendo could offer games that can be played together with the whole family. As board games are ceasing to exist in the modern family Nintendo might be able to fill the void and increase its market share even further.


Nintendo Co., Ltd. SWOT Analysis. (cover story). (2012). Nintendo Co., Ltd. SWOT Analysis, 1-8.

11. Louis Pasteur

12. Galileo Galilei

13. Aristotele

14. Euclid

15. Moses

16. Charles Darwin

17. Shih Huang Ti

18. Augustus Caeser

19. Nicolaus Copernicus

20. Antoine Laurent Lavoisier

Louis Pasteur, formally known as double 1 in his hood, met up at 12 o’clock with his G Galileo and the leader of the MS 13 Aristotele. As a bodyguard he took is bro Euclid, who carried a 14mm, and Fifteen Cents Moses along. Both muscle from the Pasteur Unit to make sure that the transaction of 16k Dollars to Darwin in exchange for 17kg of Shih Huang Ti’s famous Nasi Goreng went as planed. Little they knew that it was a set up by the Caeser, the King of Warung, who tried 18 years to copy the recipe but never succeeded. Copernicus was the snitch in this set up, a new member of the Pasteur Unit who was able to gain their trust at the subtle age of 19. But the naivety of the Nasis (name of the members of the King of Warung) towards Copernicus, didn’t make them realize that his thirst for money might actually also bring other players to the game. It was Andy L. Lavoisier, an American police officer who’s goal was it to stop the spread of Nasi Goreng towards the western world, who paid Copernicus twice the money that Caeser paid to get the information about the meeting. The Pasteur Unit, Darwin and the Nasis were all busted at once by 20 agents of the Burger Squad.


It is hard to think about the most important innovation as there are too many things that had a great impact on my life, but having to pick one I would have to say it was the invention of music. Music is a gate to another perception of life and makes you forget anything or remember everything. It’s an infinite abyss of melodies with one always fitting your mood, enhancing any situation you might encounter. The first thing I did before writing this assignment was to turn on some music in order to concentrate and eventually get into the mood to actually do it. But there is more to it than just personal satisfaction. Music brings people together. Be it in concerts/festivals by making thousands of people share the moment or a song that is played in the radio while being listened by half the country. It can move the masses, for better or for worse, cause anger and hate or bring peace and love. It can annoy parents when their kids are listening to the “wrong” type and make them proud when their kids learn how to play it themselves. It defines generations, assembles groups, and makes unique at the same time.  There are endless possibilities on how music influences everyday’s life, but it is certain that without it everything would be just black and white.




FrieslandCampina is the best that ever happened to the Netherlands since the liberation during World War 2 by the Allied troops. Royal FrieslandCampina is a multinational dairy company wholly owned by the dairy co-operative Zuivelcoöperatie FrieslandCampina, which has 14,391 member dairy farms in the Netherlands, Germany and Belgium (Campina 2012).

That being said, let’s focus on the main issue, the overwhelming awesomeness of their products, and what makes FrieslandCampina the most creative company to date.

It doesn’t take a genius to realize it. Just a spoon.

Immediately after your taste buds come in contact with either one of Campinas several dairy products your perception of deliciousness is taken to a whole new dimension. No other company brings different flavors and ingredients in such harmony and combination as Campina does. Especially the culinary breakthrough of Vla Flip, a mixture of Vla, Yoghurt, and Syrup, proofs that perfection is just the tip of the iceberg.

While many fellow students decide that apparently Steve Jobs got to be the most creative person the world has ever seen, I would agree that it definitely takes plenty to revolutionize the consumer goods market as he did but would that be enough to be the most creative person yet? It’s of course impossible to point out the ultimate winner but if somebody is able to compose 6 operas, invent the “Gogigyeopbbang” (translated as “double bread with meat”) aka hamburger, manages to score 11 holes in one during his first golf tournament, and moreover revolutionizes the motion picture industry by introducing the multi angle filming, this person definitely deserves a spot far on top on the latter of creativity. We are talking of course about North Korea’s former president Kim Jong Il. Although it is debatable whether some people are more creative than others, in my opinion a really creative person is creative in every aspect of life and in everything they do. Thus, being able to achieve greatness in so many different industries in a lifetime is something that probably almost no one will ever be able to accomplish again.

We’re all trying not to be another brick in the wall, and in order to distinguish ourselves from one another everybody tries to deal with things their own way. Also it takes creativity to do things in a more efficient manner, not only seen from an economic perspective. Life is how it is, and unless you deal with it the proper way it becomes way more complicated than it actually is. It takes creativity to find the loopholes and the little things that can make the difference. How would life be without awesome inventions like electronics, vinyl or cheese stuffed pizza crust, not to mention all the other things you don’t actually need for surviving but wouldn’t be willing to give up on, since they make life so much easier? Creativity is key for all kinds of solutions, inventions, and hazards. It shapes our environment and having more than others lets you make an even greater impact on it.