Archive for December, 2012

IPod_familyThe iPod is a line of portable media players designed and marketed by Apple Inc. The first line was released on November 10, 2001; its most recent redesigns were announced on September 12, 2012. There are four current generations of the iPod: the ultra-compact iPod shuffle, the compact iPod nano, the touchscreen iPod touch, and the hard drive-based iPod classic. Like other digital music players, iPods can serve as external data storage devices. Storage capacity varies by model, ranging from 2 GB for the iPod shuffle to 160 GB for the iPod classic.


Apple’s iTunes software (and other open source software) can be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars, to the devices supporting these features from computers using certain versions of Apple Macintosh and Microsoft.

Apple Ipod-Itunes BMC

Explore Value Propostition and Revenue


The Ipod’s main advantage is the fact that it is easy to use and portable. No matter where you are or where you’ll go, you can always take the Ipod with you. Moreover, the Itunes store gives you the possibility to download any song or movie you desire to take along.

Revenue is derived from the premium price Apple charges for its products. Not only because of the brand Apple itself, the Ipod is more expensive but also since there currently is some kind of monopoly for Apple in this category. There is currently only a few competitors that offer high quality mp3 players but of whom none can compete in the same quality and reliability category.


Innovate using SCAMPER:


  • Substitute: The charge plug for a normal micro USB in order to give users the advantage of also charging the Ipod without the designated Apple charger.
  • Combine: Use online storage to access part of your music.
  • Adapt: Micro USB plug also for connecting the Ipod to the computer
  • Put to another use: While it is currently viewed mainly as a music player, it should also be used more as a video player
  • Eliminate: Too much unnecessary features that put its main capabilities as a music player into the background.
  • Reverse: Continue the production and development of the Ipod Classic as this was the only music player on the market that had excessive storage capacities and didn’t waste resources on smartphone features.



It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.

This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones. (

  • Substitute.
  • Combine.
  • Adapt.
  • Modify.
  • Put to another use.
  • Eliminate.
  • Reverse.

Putting this tool into use in order to innovate ITB – SBM will give the following result for myself:

  • Substitute: Most of the weekly group work and rather have a few individual assignments that have a heavier weight on the final grade.
  • Combine: Learning by doing.
  • Adapt: Due to the high temperatures in Bandung, shorts and sandals should be allowed.
  • Modify: Create more hangout spots for students.
  • Put to another use: The rooftop of SBM should become a cafeteria with chill out area.
  • Eliminate: Attendance list.
  • Reverse: More field trips and company visits


ideoIDEO is a global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. The company helps design products, services, environments, and digital experiences.Moreover, the company has become increasingly involved in management consulting and also organizational design.

Founded in by a merger of four design firms in 1991, namely: Devid Kelley Design, Moggridge Associates, ID Two, and Matrix Product Design, the firm nowadays employs over 550 people in in the disciplines of human factors, mechanical, electrical and software engineering, industrial design, interaction design, and communication design.


IDEO has worked on thousands of projects for a large number of clients, ranging from the consumer food section over medial and computer projects up to the automotive industries. Most notable are the design inventions of Apple’s first mouse, (Microsoft’s second), the Palm PDA or the Steelcase’s Leap chair. Furthermore, IDEO serves nowadays high class firms such as Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, Ford, and Steelcase.


Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO


All of IDEO’s work is done in consideration of the capabilities of their clients and the needs of their customers. In order to reach a final solution, they need to  assess and reassess their designs over and over again. IDEO’s goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.


  • Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group
  • Ranked #10 on Fast Company’s list of the Top 25 Most Innovative Companies
  • Winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm
  • Ranked #16 on Fortune’s list of 100 most-favored employers by MBA students
  • Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design