IPod_familyThe iPod is a line of portable media players designed and marketed by Apple Inc. The first line was released on November 10, 2001; its most recent redesigns were announced on September 12, 2012. There are four current generations of the iPod: the ultra-compact iPod shuffle, the compact iPod nano, the touchscreen iPod touch, and the hard drive-based iPod classic. Like other digital music players, iPods can serve as external data storage devices. Storage capacity varies by model, ranging from 2 GB for the iPod shuffle to 160 GB for the iPod classic.


Apple’s iTunes software (and other open source software) can be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars, to the devices supporting these features from computers using certain versions of Apple Macintosh and Microsoft.

Apple Ipod-Itunes BMC

Explore Value Propostition and Revenue


The Ipod’s main advantage is the fact that it is easy to use and portable. No matter where you are or where you’ll go, you can always take the Ipod with you. Moreover, the Itunes store gives you the possibility to download any song or movie you desire to take along.

Revenue is derived from the premium price Apple charges for its products. Not only because of the brand Apple itself, the Ipod is more expensive but also since there currently is some kind of monopoly for Apple in this category. There is currently only a few competitors that offer high quality mp3 players but of whom none can compete in the same quality and reliability category.


Innovate using SCAMPER:


  • Substitute: The charge plug for a normal micro USB in order to give users the advantage of also charging the Ipod without the designated Apple charger.
  • Combine: Use online storage to access part of your music.
  • Adapt: Micro USB plug also for connecting the Ipod to the computer
  • Put to another use: While it is currently viewed mainly as a music player, it should also be used more as a video player
  • Eliminate: Too much unnecessary features that put its main capabilities as a music player into the background.
  • Reverse: Continue the production and development of the Ipod Classic as this was the only music player on the market that had excessive storage capacities and didn’t waste resources on smartphone features.