ideoIDEO is a global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. The company helps design products, services, environments, and digital experiences.Moreover, the company has become increasingly involved in management consulting and also organizational design.

Founded in by a merger of four design firms in 1991, namely: Devid Kelley Design, Moggridge Associates, ID Two, and Matrix Product Design, the firm nowadays employs over 550 people in in the disciplines of human factors, mechanical, electrical and software engineering, industrial design, interaction design, and communication design.


IDEO has worked on thousands of projects for a large number of clients, ranging from the consumer food section over medial and computer projects up to the automotive industries. Most notable are the design inventions of Apple’s first mouse, (Microsoft’s second), the Palm PDA or the Steelcase’s Leap chair. Furthermore, IDEO serves nowadays high class firms such as Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, Ford, and Steelcase.


Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO


All of IDEO’s work is done in consideration of the capabilities of their clients and the needs of their customers. In order to reach a final solution, they need to  assess and reassess their designs over and over again. IDEO’s goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.


  • Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group
  • Ranked #10 on Fast Company’s list of the Top 25 Most Innovative Companies
  • Winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm
  • Ranked #16 on Fortune’s list of 100 most-favored employers by MBA students
  • Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design